More studies from sources like Gallup and Forbes have been finding that employee engagement is an almost sure-fire way to improve a business’ bottom line. However, it’s easy to say it’s great that engagement can improve profitability, loyalty and productivity while decreasing turnover. The hard part is figuring out how to engage employees. According to the study done by Gallup, only 13% of employees said they actually feel engaged while at work. So what sets this 13% apart and what have companies done to engage their employees?
Through dedicated research, Fast Company has found several ways to improve employee engagement:
1) Making the future real and inspiring: align your company’s goals with the goals of your employees, anything from asking where employees see themselves in 5 years to creating media for you brand that is to be published at a future date.
2) Integrate brand into your on-boarding process: employees are naturally excited on their first day; it’s a great time to get them on board to understanding what the brand is all about.
3) Infuse brand into your social strategy: social media is becoming increasing relevant as a means for companies to engage their audience, get online and on board.
4) Inspire employees through purpose: relate the day-to-day job of your employees to something meaningful. At Toms Shoes, every pair an employee helps to sell means that another pair of shoes gets donated to a child in need.
5) Actions speak louder than words: In order to engage employees in the brand’s image, senior leadership needs to ensure that they embody this image as well.