We’re not just trying to take those disruptive technologies I was talking about and push them out to the periphery, we’re trying to now collect out of the periphery a much richer set of whats going on in the world so that we can learn as a society.

Here’s the crib notes on the 8 insights, but follow the link and check out the short documentary ‘Connecting’ for the details:

  • Our phones demand too much attention, detracting from our real experiences.
  • Analog metaphors are making less sense on digital devices.
  • We’re waiting for new paradigms in experiencing media like text on screens.
  • UX is a living, somewhat unpredictable thing. All experiences need to be fluid and flexible now.
  • You shouldn’t just try to understand a product. You should try to understand its connected network.
  • An “Internet of things”–countless connected sensors–is coming (and here).
  • All of our information feeds into something larger than ourselves, a “superorganism” or “colony” of digital information.
  • The hive mind got so big that greater Internet thought is now manifesting locally (think Egypt’s uprising or Occupy Wall Street).

Check it out here


Human behaviour has been a constant source of fascination for Adrienne. From university through each step of her career it’s been the common thread – first leading her to event and incentive management and ultimately to providing strategic consultation on employee productivity and business effectiveness. Adrienne knows from experience that collecting and distilling information is essential to generate insight. She views this process as a necessary discipline for all organizations seeking to elevate employee engagement and performance results. Adrienne is a sharp strategic thinker with a keen attention to detail. Her extensive expertise in employee engagement and corporate communications allows Adrienne to deliver strategic recommendations that energize businesses and generate results. Adrienne was the chief catalyst and founder of Dentsu Canada Inc’s Employee Engagement and Meetings & Events division. She has produced results for clients like Lexus, EMI Music Canada, City of Brampton, Toronto Hydro, Cognos Incorporated, National Bank of Canada, Shoppers Drug Mart, Sobeys, Computershare and UNICEF.

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