The Collaborators

We operate under a hub-and-spoke agency model, placing you at the centre and providing you a single point of contact.

Distill Strategic works with a network of dedicated communication and engagement specialists, individuals operating their own practices, while collaborating with Distill on specific projects. These experts include communication strategists and consultants, industrial psychologists, employee research and engagement specialists, creative directors, speech and scriptwriters, multi-media and video producers, as well as art directors and graphic designers, set designers, technical directors, travel specialists and meeting planners. Our model allows us to draw together the very best practitioners for each project (instead of force fitting in-house resources), maximizing the value of your communications investment.

Adrienne Clarke

President & Founder, Distill Strategic Inc


uman behavior has been a constant source of fascination for Adrienne. From university through each step of her career it’s been the common thread – first leading her to event and incentive management and ultimately to providing strategic consultation on employee productivity and business effectiveness.

Adrienne knows from experience that collecting and distilling information is essential to generate insight. She views this process as a necessary discipline for all organizations seeking to elevate employee engagement and performance results.

Adrienne is a sharp strategic thinker with a keen attention to detail. Her extensive expertise in employee engagement and corporate communications allows Adrienne to deliver strategic recommendations that energize businesses and generate results. Adrienne was the chief catalyst and founder of Dentsu Canada Inc’s Employee Engagement and Meetings & Events division. She has produced results for clients like Lexus, EMI Music Canada, City of Brampton, Toronto Hydro, Cognos Incorporated, National Bank of Canada, Shoppers Drug Mart, Sobeys, Computershare and UNICEF.

Keith McDevitt

Brand Strategist


ith significant experience in developing and implementing brand-driven marketing communications across a broad spectrum of media (advertising, DM, digital & social media, PR, experiential marketing, CRM, ethnic marketing) it’s not surprising that Keith has worked with many of North America’s most recognizable brands from AT&T to XM Satellite Radio (He’s still waiting to work with a “Z” brand!).

A specialist in brand stewardship, from the preliminary audit stage to the implementation and distillation of research & analytics through to the creation of a tangible and concrete brand identity, Keith leverages his external-facing brand marketing experience and focuses it on the internal communications challenges faced by our clients. His hands-on approach to each stage of the brand development cycle ensures that the DNA of a brand is completely established so that its essence resonates with its intended target group.

Alison Chong

CMP Project Manager


aving corporate conference management experience at a AAA Five-Diamond® Ritz-Carlton property, Alison is known for superior levels of service, and anticipating and focusing on every minute detail required to execute successful programs.  In fact, it’s these customer service skills and her keen attention to detail that have clients repeatedly asking for Alison to plan and operate their events.

Alison’s broad range of experience includes developing and managing incentive travel programs, corporate meetings and special events in North America, the Caribbean, Mexico and Australia. Alison has planned and managed global meetings and incentive programs for multiple clients with groups ranging from 120 – 850 program attendees. Combined with her experience in the culinary arts and five years of catering sales, Alison brings a strong multi-faceted background to every program.

Lisa Rozon

Personal Travel Advisor & Groups Specialist


isa’s travel career has spanned 18 years and has touched on many aspects of the industry. Starting on Cruise ships to international airlines, event planning and a Travel Advisor, Lisa’s diversity and years of experience have made her an exceptionally well rounded Travel Specialist with a unique resume. From Luxury destinations to working with the Canadian troops in Afghanistan, she has done it all.

Whether she is booking a flight or a shopping tour to Paris, Lisa takes pride in making sure every aspect is perfectly suited for the client, be it business or pleasure. As professional as she is, she has a vivacious personality and truly enjoys working with her clients. Lisa brings her knowledge; passion and enthusiasm to ensure all expectations are not only met but exceeded.

Lisa’s passion for travel continues to grow and her mantra is “bring on the next adventure”.

Craig Weaver

Leadership Performance Dimensions Inc.


s an expert in employee engagement, Craig not only has full mastery of all the data. He has an intuitive ability to look beyond the numbers, recognizing the human motivations behind survey responses, using them to understand what it feels like to be an employee of his client’s businesses and organizations.

For more than eighteen years, Craig has consulted for public and private sector organizations, enhancing their management practices. His focus is on assisting his clients maximize their human talent to achieve their strategic, tactical and operational objectives. Craig achieves this by also supporting employees to achieve their professional objectives. His internal organization experience, education, training, and capacity to solve problems support his ability to help individuals, teams and organizations to change and grow. Most recently, Craig has been the architect behind a complete re-engineering of HR processes at the City of Brampton – including ground breaking programs in recruitment, onboarding, performance management, talent management and training.

Craig earned his Doctoral degrees in Industrial/Organizational Psychology, and teaches Leadership Development and Organization Behaviour at the University of Toronto. Craig is a full member of the Canadian Psychological Association, the Ontario Psychological Association (an international affiliate of the American Psychological Association and the Society for Industrial and Organizational Psychology – or SIOP), as well as the Canadian chapter of SIOP. He volunteers through Immigration Services Canada by conducting Career Transition Workshops for newcomers to Canada. Craig is currently the owner of his own consulting company, based in Toronto.

Kathryn Ashby



athryn was an instrumental force behind the successful re-branding of Ontario Place (web and print — direct mail and advertisements). She has a passion for art direction and has worked with IESO, Canada’s Bus Council, The MS Society and Hydro One among other clients.

Most of Kathryn’s work has been for large corporate clients, charities and ad agencies designing online materials from websites to e-newsletters, direct mail, brochures, newspaper and other consumer and B2B marketing materials. Kathryn also has a background in designing and producing annual reports.

Kathryn is a well-rounded creative who can take an idea from concept to print and manage all the steps in between from print/web production to project management to creative and production.

Jason Fortier

Creative Director, Nexus 6


ason has over 20 years experience designing motion graphics for web and video. His work spans a wide range of applications, from corporate communication, marketing and live events to film and television. His reputation for killer on-screen motion graphics makes him a go-to source for animated productions, title design, animated sequences, trailers, ads, promos, live event visuals and mobile app user interfaces.

Jason is a graduate of the Media Arts program at Sheridan College and co-founder of the digital design studio Nexus 6. He loves film and photography, and is the producer of award-winning documentaries and short films.

Simon Edwards

Resolve Audio Inc.


esolve Audio has created award-winning soundtracks for corporate and advertising clients right across the Fortune 500. From Radio and TV campaigns to film and large corporate events to even the smallest button click, every project is created with expert skill and attention to detail.

Resolve Audio’s award winning senior engineer Simon Edwards, has 27 years of experience and utilizes the most up to date Pro Tools software along with large production music libraries and thousands of sound effects to create captivating audio.

Not limited to corporate or broadcast work, Resolve Audio has produced audio for a Genie award winning film as well as an Academy Award nominated film.

Attention to detail and a strong focus on client service drives Simon in every aspect of the production process. A natural people person as well, he makes each and every session a comfortable and creative experience, while leveraging his considerable experience and engineering talent. (He also plays 5 instruments)

Cylla von Tiedemann



Cylla von Tiedemann is a German-born photographer living in Toronto, Canada. First trained in black and white photography, she has embraced portraiture, performing arts photography and fine art photography. She’s also presents creative workshops at various universities in Canada and is now teaching regularly at Pitko in Toronto. She has created 2 short films for BravoFact television.

Cylla’s images have been shown internationally and are part of private and corporate art collections. “The Dance Photographs of Cylla von Tiedemann”, a publication from the National Arts Centre, recognizes her vast contribution to dance photography. She received the 1989 Jacqueline Lemieux Prize given by the Canada Council for the Arts.

To see more of Cylla’s work visit www.cylla.ca and www.photograpymoves.com

Jason Newhouse

Video Producer


ason has been shooting and editing video for almost 18 years. Through the years he has seen the tools of choice change many times but has remained faithful to the basics in creating clean, direct and targeted messages for his clients. He has travelled extensively shooting various styles of video including candid, testimonial, live event and documentary. He has lent his expertise to many industries including pharmaceutical, automotive, IT and real estate.

Jason graduated from Seneca’s Audio/Visual Techniques program. Along with being an avid hockey player and swimmer, he wishes that he had the skills to become a pro golfer. But for now all his focus is on keeping your ideas in focus…and properly framed.